Monetizing Digital Content and YouTube Business

Aim: This short course aims to address gaps in foundational knowledge of digital content monetization and YouTube business among beginner learners

Scope: Learners will develop competence in digital content monetization through practical exercises, case studies, and exposure to real-world creator business models. The course covers YouTube monetization policies, analytic, content optimization, sponsorship, affiliate marketing, and long-term brand building.

Purpose and Rationale: This course is designed to equip aspiring digital creators, entrepreneurs, and media practitioners with the knowledge and skills to monetize content effectively on YouTube and other digital platforms. It introduces learners to platform policies, monetization strategies, audience growth, branding, and revenue diversification.